Which shipping carrier is right for you?

By Oleg Mikhailenko
Published in Solutions
August 02, 2022
6 min read
Which shipping carrier is right for you?

The question of which carrier to use for domestic and international shipping is one that merchants spend no small amount of time sweating over. Should you go with one of the main three domestic couriers, UPS, USPS, or FedEx? Or perhaps an international carrier like DHL is more your speed? Your choice all depends on your unique business needs, but we’re here to help with quantifying a few of the trickier choices so you can make the best decision for you and your company.

To be clear: all couriers mentioned here are excellent choices! However, some definitely specialize more in some areas than others. Read on to discover which carrier is best to use in which situation, and how you can keep costs down in an environment of rising prices.

How do I calculate shipping costs?

In this day and age, if you want to know how much it is to send a package, the simplest way to find out is to quickly check the website of your preferred courier partner. These sites will inevitably contain no end of shipping rate tables to help you determine how much you’re likely to spend on an individual package, and some sites even have tables for multiple packages at a time. This means that you don’t have to spend valuable time and energy sitting in front of a computer screen, calculator in hand, doing complicated forms of addition and multiplication.

Not only will most couriers’ sites have tables for domestic delivery, you’ll also typically see an international shipping calculator so you can make sure that you get the best deals possible when it comes to fulfilling for your international customers. Be aware that many delivery companies will provide better rates to business customers who ship packages with them again and again. This means that it may be more cost effective to pick one company and stick with it as opposed to jumping around to whomever has the cheapest rates at the time. These companies may even be able to provide shipping labels and other packing materials for you without too much hassle or extra cost. However, there are arguments for both approaches, so you’re free to run the numbers yourself and see which is best for you.

What is a shipping label?

The simple answer is that it’s just instructions on where to send packages. It can be a sticker or slip pasted onto a package in order to make sure it’s routed through to its final destination, but labels can range in sophistication and technological advancement anywhere from custom-made QR codes or barcodes to handwritten shipping labels on box tops. Without fail, though, every example must contain the customer’s name, address, and any barcodes that are necessary to make sure the package isn’t lost in some distribution facility somewhere.

There’s a variety of ways to generate a prepaid shipping label meaning that you have no shortage of options regarding how to get it done. The three major US couriers, that is to say USPS, UPS, and FedEx, have the ability to generate and print shipping label sheets directly from the comfort of your own home. This means the ability to create UPS shipping label stickers, or USPS or FedEx stickers depending on your preference, isn’t dependent on your ability to find the time to go down to the shop itself.

Do you need a specialized shipping label maker?

The question of how to print shipping labels is quite a simple one. All that’s required to create a shipping label is an internet connection, a debit card, and a printer. Simply navigate to the website belonging to your courier partner of choice, follow the on-screen instructions, and print. You can then affix the sticker or paper to the box that needs to be shipped and drop it off. Often couriers offer a small discount if you generate your label online, as that saves time and effort for their workers in the stores. For reference, standard sizes range from 4 x 6 inches to 6 x 3 inches to 4 x 4 inches, meaning it’s wise to select a box large enough to accommodate this size of slip and avoid any complications or glitches in scanning resulting from awkwardly twisting a barcode around a sharp corner. A larger package also allows room for respectable amounts of packing materials, which will shield and protect your goods from bumps and bruises all the way to their final destination.

How much is shipping in the US?

It depends on the courier, as well as other metrics such as weight, dimensions, and whether it needs to be treated as a fragile or dangerous material. Domestically USPS will often have the best rates, especially for simple letters and flat mailers. Once you get into larger packages, though, things begin to get a bit more tricky. Packages under one pound start from just under 3 dollars at USPS, and start from 7 for over a pound. But this of course all depends on whether you’re electing for priority mail, first class mail, media mail, or retail ground mail. Commercial rates for priority mail express start at almost $23 a package (!) but come with up to $100 in insurance. Normal commercial rates for priority mail will run you a far more reasonable $7.16, and comes with $50 in coverage.

UPS offers multiple flat-rate shipping items for ecommerce merchants, which can be an excellent convenient choice if you don’t feel like spending time calculating and generating multiple types of shipping labels. UPS will charge 7-14 dollars for small-ish items such as t-shirts or books. Large items, however, can start at $23 and climb upwards for merchandise that’s particularly large or unwieldy. FedEx also provides a number of flat-rate options. To mail a stack of papers or something similarly flat, the charge will be just under $9. Packages large enough to fit a few books, on the other hand, will run you anywhere from ten dollars. If you have an extra-large box to ship, meanwhile, that will cost you in the low 30s. This represents a large diversity in shipping fee rates between the carriers, which naturally will have a strong effect on your bottom line.

How much is shipping internationally?

International ecommerce strategy is both somehow more and less difficult than the average merchant might expect. Yes, there are a number of pitfalls, such as dealing with VAT, import fees, and no end of paperwork. There’s a number of troubles that might be discounted by the average seller that can compound into big issues in the blink of an eye. How does one offer consistent two-day shipping, for example, when cross-border shipping and delivery times can be so unpredictable? The Covid-19 pandemic has only made these issues more present and difficult to avoid than ever before. Unfortunately it’s difficult to offer a hard-and-fast answer about how much international shipping costs, as these prices are constantly changing in accordance with exchange rates, oil prices, and other indicators. By shipping all your business through a single carrier, though, you’re likely to be able to nab a considerable discount for your cross-border shipments.

How much does shipping cost per pound?

The average price per pound is $1.35, but this depends strongly on location, the type of delivery selected, and whether it’s being transported at personal, commercial, or freight rates. A freight cost calculator will quote far lower prices than USPS for instance, because international marine transportation is far more efficient and involves far fewer fuel and personnel costs than traditional ground or air transport. As a result, your average freight container shipping cost calculator is likely to quote a price of only a few dollars per kilogram.

Not only is marine transport cheaper than other forms of carrying merchandise from point A to point B, current studies suggest that it’s far more environmentally friendly as well. Indeed, first and last mile transport makes up the vast majority of fuel emissions to begin with, but even ignoring that, it simply costs a lot less to sail a boat over the sea and take advantage of ocean currents than it does to drive large trucks or fly an airplane.

How much is overnight shipping?

Even the cheapest overnight shipping isn’t necessarily a small expense. For comparatively cheap shipping options, though, USPS is generally your best bet when it comes to any parcel under two pounds. Their Priority Mail Express flat rate envelopes work wonderfully for anything that fits into them, netting you the cheap shipping rates and fast turnaround time you were looking for. Even in regards to parcels over two pounds, the USPS overnight cost is still competitive in comparison to other couriers, meaning they’re still worth the consideration.

If you don’t use flat rate, however, the calculations become a bit more complicated. The overnight shipping cost is influenced by all sorts of factors, such as the dimensions of the package in question (larger or unusually-shaped packages are naturally going to cost more), the weight of the parcel (most postage is paid by weight), and the number of shipping zones your box needs to travel through. This last point is especially pertinent. A delivery passing through three shipping zones costs far more to send than one passing through two or even just one. That’s the reason why strategically-placed fulfillment centers are a must for any courier network, so that they can make sure to keep costs down for both themselves and their customers.

In conclusion

The choice between carriers really depends a lot on whether you’re shipping internationally or domestic. But no matter which option you choose, P2Pseller has your back when it comes to booking warehousing, logistics, and transportation services that won’t break the bank. We allow small companies to find equal footing with regional and national giants, meaning you’re able to find the best solutions possible for your unique business needs and see all costs and fees totally in advance. We’d love to have you on board for the ecommerce revolution so you can grow your business bigger and better than ever before.


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#shipping#comparison#courier#carrier#tips
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Oleg Mikhailenko

Co-Founder, CEO P2Pseller

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