CBD is a hot-button issue for ecommerce merchants right now. Not only is its legality in a slight gray area since 2018, but many major payment processors have classified it as a high-risk industry, leaving sellers scrambling to find a way to facilitate these transactions. On the other hand, the sale of CBD and other cannabinoid products can be highly lucrative, and a way for sellers already experienced in selling other supplements to quickly boost their profits. Read on for our overview of what to consider when taking your first steps into the industry, and what steps you should take to make the process as easy and efficient as possible.
First, let’s address the elephant in the room. Although CBD is tentatively legal in the United States for now, its status could dramatically change at any time. It’s best for any business that wants to deal in these products to consult a lawyer experienced in the field of CBD and supplements in order to make sure everything you’re doing is totally above board. This goes double if you intend to ship these products internationally at any point in your career.
We could offer dozens of examples of customer centricity, but we would be over-complicating a very simple concept- put the customer first. Not only first, but at the very center of your business. This is especially important in a high-tension industry such as CBD. Implement strategies that focus on the customer at all points during the customer’s journey- not just at the first point of sale. This way, you’re able to maintain long-term relationships that bring repeat customers back to your business again and again. This is distinct from a product-centric approach, where you focus only on the purchases. In the modern era, there’s little excuse to not think bigger.
Selling products in your store that your average customer may not want to be displayed to the entire neighborhood should your courier partner drop it on their front porch? Customers don’t want the whole world to know they’re buying CBD? No judgment here! We all have to order things we don’t want listed in this week’s neighborhood gossip column. For your buyers’ peace of mind, make sure your merchandise is delivered in a plain, opaque cardboard box. Often there’s the option to not even have a company name or any branding printed on the packaging. The only markings are typically just the shipping label to tell the delivery service where to send the parcel. No one can look at the package and deduce what could be inside.
Since CBD is so tightly regulated, it’s imperative to make sure that the product you’re selling falls well within all legal limits. Insist on real numbers on the contents of everything you’re selling to make sure that the THC content is low enough for sale, first off, and also that the CBD itself is safe and free of any pathogens.
To insure your package means to take out an insurance policy that protects against loss, damage, or theft. This is almost always purchased at the point of departure when your shipping label is generated, and means that your entire package will be replaced or reimbursed up to the monetary value you’ve insured for. This means it’s especially important to insure your package properly- if you’ve bought a policy that insures up to 100 dollars but you’re transporting 300 dollars worth of merchandise, you’ll only be getting that 100 dollars back should something go wrong. It’s important to carefully insure any CBD products, and should they go missing, log them in case relevant authorities come knocking.
If you say your package will arrive in two days and it actually takes three, that’s an entire lost day your customer could have spent running errands or spending time with friends and family. Meanwhile if your package only arrives in one, your customer won’t be expecting its arrival, leaving the parcel in question highly vulnerable to porch piracy. It’s also crucial to make sure that your shipping speeds are as quick as possible- it’s easy for your shopper to plan where they might be in a day or two, but much harder to calculate which kinds of obligations may pop up a week out. If you can provide accurate, real-time updates, your customer can make sure to be back home and waiting for the delivery by the time the truck is six stops away. Text notifications work better for this than email- if your customer is in the line at the drive-through or running errands on their lunch break, who’s to say whether or not they’ll be checking for mail? Either way, make sure that these are as accurate as possible to prevent unneeded frustration and delay.
We here at P2Pseller are happy to show you the ropes when it comes to crafting a seamless customer experience to make your ecommerce selling life as smooth and simple as humanly possible, no matter if you’re selling CBD or something completely different. But in our opinion, good relations with your buyers begins with top-class fulfillment. The fewer delays there are, the fewer delays you’ll have to explain. Register a free account with us today to browse the full extent of our offerings and see what we can do for you and your business. We’d be ecstatic to partner with you and have you on board for the ecommerce revolution.