Optimize your delivery with physical distribution metrics

By Oleg Mikhailenko
Published in Solutions
June 08, 2022
2 min read
Optimize your delivery with physical distribution metrics

Imagine you live in New York and you’re in the market for a new pair of shoes. You spend time carefully selecting your new kicks, placing them in your shopping cart, and maybe even adding on a few extra items, like some socks to go with it. Picture your frustration when you see that not only does shipping cost extra, it will take over a week for your package to arrive! You abandon your cart in a fit of disillusionment, and begin your search anew. Fortunately, you find the exact same pair of shoes on another website, but this site promises to deliver in only two days. What gives?

You’ve just bumped into the reality of the effect of physical distribution systems. Distribution management in marketing is something that’s easily looked over until you’re personally impacted by something as annoying as a five-day wait for something you’re really looking forward to. But how do you explain the whole physical distribution concept to a total beginner? Read on to discover some key definitions that will broaden your understanding regarding this facet of ecommerce fulfillment.

A physical distribution definition isn’t hard to wrap your head around. It’s simply how products are spread across fulfillment centers to ensure the maximum range of delivery in the shortest possible time. Logistics and distribution management is a field that’s full of rabbit holes, and as fascinating as it is, doing a deep dive is a bit outside the purview of this article. But as an overview, warehouses are strategically placed to maximize their one- and two-day delivery range. After all, we live in a post-Amazon world where customers expect their packages almost yesterday. In these strict conditions, it’s a priority to make sure that your fulfillment center is as well-placed as possible. Mature fulfillment companies often operate whole networks of warehouses, optimizing their physical distribution services by making sure they’re able to service even more remote, rural areas of the country.

What is a distribution chain, you might ask? Well, that’s something slightly different. Despite the similarity in name, supply and distribution chains are distinct from their physical brethren. The chain part refers to the manufacturers, wholesalers, storers, couriers and everywhere else the product may reside on its way to being delivered to your customer. These products aren’t necessarily in their final form, and may still require some refining. This article, however, is more about distributing finished goods between multiple warehouses to ensure quick delivery as soon as an order is placed.

It’s okay if you don’t have a full handle on everything yet. P2Pseller has your back. By registering a free account, you can browse our full catalog of warehousing partners who have already thought about all this in-depth. View everything up front with zero stress, zero hidden fees, and zero phone calls. We’re ecstatic for you to join us in the ecommerce revolution as you smash sales goals and grow your business bigger and better than ever before.


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Oleg Mikhailenko

Co-Founder, CEO P2Pseller

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