How to strike a balance in your business

By Oleg Mikhailenko
Published in Solutions
June 08, 2022
3 min read
How to strike a balance in your business

Managing growth in business is something that many people go to school for years and get an MBA to figure out how to do. If your company’s growth is sluggish, your investors may start asking questions and you can struggle to expand and reach out further into your community. Rapid business growth problems are no walk in the park either, though. A runaway company can quickly compound to levels where handling it becomes unwieldy or even nigh impossible. Striking a balance between growth and holding steady is one of many challenges businesses face, not only in the modern day, but historically as well. Read on to discover ways to nip emerging business issues in the bud so you aren’t caught out by something you might have seen coming if you had been informed beforehand.

What is a business problem that I’m likely to face?

Business obstacles can take many forms. There are just as many strategic issues facing companies as there are key growth opportunities for business owners. The insidious thing about business related issues is that they can crop up at any point in the process, whether you’re a total beginner or a seasoned veteran. You may have difficulties in conception, for instance, in asking yourself the question “what business is growing in today’s market?” As good an idea as you may have, your company won’t get off the ground if it’s not an idea that addresses some fundamental need in the market. You might have to make micro-adjustments in regards to customer base, location, or types of goods/services provided until you begin seeing real improvement. On the other hand, you may have difficulties with fulfillment or delivery, being unable to reliably make sure the correct item arrives to your customers every single time. You may have trouble with competing companies edging into your niche and taking potential profits and customers alike. There’s no end to the sorts of common business problems today that you’re likely to encounter.

And what about business management issues?

It depends on which kinds of business management problems you’re talking about. A question of how to define business growth and manage the balance is far different from a question of how to handle employees. Management problems in a company can mean the kiss of death for any sort of expansion in the near future. Too little growth means not enough profits coming in, which means that there isn’t enough money going around to funnel into other parts of the business. Product development, marketing, and website overhauls all take a back seat until the fundamental revenue problem is addressed. When you grow too big too fast, on the other hand, you’re forced to scramble to stretch a diminishing stock of products among too many clamoring customers. This can leave your client base frustrated and disillusioned.

Challenges of growth in business

Jumping for short-term solutions for a sudden boom means that you don’t have enough time to fully weigh your options and shop around. You might be forced to take a more restrictive, pricier option just because it’s the one that will get you back up and running the quickest. Once the dust has settled, you might look around and find yourself stuck in an inflexible contract that doesn’t fully address your needs. Growth management issues in business have far-reaching consequences.

In conclusion

There are a multitude of problems businesses face in this day and age. You could wait until the last minute and solve them on the fly, but this approach costs you both sleep and money in the long run. We don’t think it’s a viable solution. Instead, get ahead of the curve and partner with expert warehousing and fulfillment solutions ahead of time so that when an unexpected increase in demand comes, you’re ready to address it. P2Pseller facilitates relationships between ecommerce merchants and fulfillment partners to craft long-term, mutually beneficial agreements. Register a free account with us today to browse our full catalog without any commitment necessary on your part. If you like what we have to offer, we’d love for you to join us in the ecommerce revolution.


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Oleg Mikhailenko

Co-Founder, CEO P2Pseller

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