How to optimize your package tracking screen to boost sales

By Oleg Mikhailenko
Published in Solutions
August 31, 2022
3 min read
How to optimize your package tracking screen to boost sales

Congratulations! Your customer has just gotten an email or perhaps one of those handy mobile notifications letting you know that their order has shipped. But unless you’re using updated and state-of-the-art tracking software, your customers may be left confused by where exactly their parcel is on its journey to their doorstep. Read on to see some of the different shipping status notifications they might receive alongside their corresponding stages in the fulfillment process, and discover why updated package tracking software might boost sales and engagement.

What does awaiting fulfillment mean?

Often the first notification they’ll get after an order confirmation, this means that their order has been processed and confirmed by the e-commerce channel, but hasn’t been picked, packed, or shipped just yet. This can be a process that takes a day or more, from the moment one’s order is logged and received by the distribution company to the moment that a worker is sent to pick and box everything. Be patient— assuming everything is in stock, it won’t be long until your customer’s items are selected, packaged, and sent to their door!

What does shipped mean?

What does shipping mean? It means good news! The items have been carefully packaged and sent off to the courier. It’s likely that the parcel will spend a few hours in a receiving or sorting facility, as it takes time for the shipping label to be read and the package to be moved to the correct location to make sure that it gets sent out in the correct direction. Once everything is situated at the facility, though, it’s only a matter of time before your customer’s goods are well on their way. It’s at this point that all parties involved will receive the tracking number to ensure

What does ‘in transit’ mean?

The order is in transit, meaning the package has officially left the facility it started in and is now on its way! Before it gets there, though, it may hit another couple of destinations. Additional sorting facilities, freight depots, and even airports may be on the parcel’s itinerary over the next couple of days as it travels over. If you’re still carefully tracking the package we mentioned before and hit the ‘track my order’ button, you’ll be able to watch each and every stop the order makes in pretty close to real time thanks to software integrations that communicate your box’s location each and every time it’s scanned. With luck, the package will be quick to deliver meaning your customer can enjoy their purchase soon.

What does ‘out for delivery’ mean?

This is the exciting part! The parcel is out for delivery, meaning it’s been dispatched and is currently on its way to its final destination— your customer’s front porch. You can rest easy knowing the order will arrive very soon, safe and sound (although let’s face it— your customer is more likely to be sitting and peeking out the window waiting for the delivery truck to come!).

At long last, you can consider the order delivered. As long as your customers like everything and don’t need to make any returns, that’s the end of the whole process. Now they’re free to enjoy their new stuff, leave a review online, and even go back to browsing and perhaps make another order.

Why update your parcel tracking software?

Whether you’re a customer or a merchant, these sorts of updates are incredibly important to ensure that e-commerce fulfillment operations run as smoothly as possible. Confusion as to where goods are can lead to anxiety and negative customer experience, as you’re left wondering whether the items have been lost and if they’ll even arrive at all. Customers may not remember the exact intricacies of service, but they’ll certainly remember which thoughts and feelings they associate with your business and its products. Giving them as much information as possible helps to foster trust and overall positive feelings toward your brand.

Aside from that, the package tracking page has some excellent visual real estate that can be used to promote events, discounts, and recommend additional products based on what the customer has already viewed, favorited, and bought. This can boost conversion even days later, as customers tend to check the package tracking screen at least two or three times before the parcel is ultimately delivered.

P2Pseller has your back. We offer a number of key software integrations to make sure that you’re able to have real-time updates as to the location of every single order, which can be conveniently checked through either the website or mobile app. No matter whether you’re at the office, on the bus, or sitting on the couch, you always have the option of tracking each and every parcel you send out. Register a free account with us today in order to browse all our offerings and see how we can help you scale infrastructure, sell more, and grow your business. All with zero stress and zero phone calls.


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The importance of a seamless customer experience

Oleg Mikhailenko

Co-Founder, CEO P2Pseller

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