The global supply chain. The hot new product coming onto the market just in time for Black Friday. New ways to ship and deliver to your customers for just a little bit cheaper. These are all important things to keep an eye on as the industry continues to grow past what anyone predicted. But there’s one item on the list of ecommerce trends for 2022 that every savvy business owner needs to keep an eye out for: theft.
Theft (you might find yourself asking) ranks among the top ecommerce product trends in 2022? You bet. In the United States, 1.7 million packages go lost every single day. 90,000 in New York City alone. Yearly losses due to package theft climb to 25 million. This is not some petty cash. And in a business environment where the seller is considered responsible up until the moment the customer has their chosen items in hand, in the event that one of your products ends up going missing, you’ll be expected to foot the bill for a new one. How can you prevent this outcome? Not only can thefts damage your reputation with your buyers (as consumer behavior towards ecommerce theft indicates that many shoppers choose not to purchase from the same seller again, regardless of fault) it can take a meaty bite out of your bottom line. Read on for our list of fulfillment services that can help keep theft to an absolute minimum.
Package insurance, simply put, means that in the event of any damage, or if your parcel is lost, the courier service pays you back for the value of whatever you were shipping. Insurance doesn’t cost as much as you might think. USPS’s first class mail has some built in, and all three major couriers offer options to insure packages for only a few dollars on top of the price to ship. Even for packages worth over $300, FedEx offers this level of coverage for only three additional dollars. In this day and age, with so many options, excuses and reasons to not take the extra care are drying up fast.
If you say your package will arrive in two days and it actually takes three, that’s an entire lost day your customer could have spent running errands or spending time with friends and family. Meanwhile if your package only arrives in one, your customer won’t be expecting its arrival, leaving the parcel in question highly vulnerable to porch piracy. It’s also crucial to make sure that your shipping speeds are as quick as possible- it’s easy for your shopper to plan where they might be in a day or two, but much harder to calculate which kinds of obligations may pop up a week out.
If you can provide accurate, real-time updates, your customer can make sure to be back home and waiting for the delivery by the time the truck is six stops away. Text notifications work better for this than email- if your customer is in the line at the drive-through or running errands on their lunch break, who’s to say whether or not they’ll be checking for mail? Either way, make sure that these are as accurate as possible to prevent unneeded frustration and delay.
Which do you think will be more appealing to your average porch pirate- a box with visible branding that can be quickly Googled, immediately revealing its resale value? Or a nondescript plain cardboard box with nothing to distinguish it from the others save for a shipping label that’s too small to see from the side of the road? When it comes to preventing theft, you want to be able to remove any and all temptations from these would-be ne’er-do-wells- or at the very least have them pass up your customer in favor of better pickings elsewhere.
When it comes to customer expectations ecommerce theft does not rank highly among experiences your shoppers want to have. By following these simple tips, you can keep shrink to a minimum and leave yourself free to explore other direct to consumer trends that will make a long-lasting difference to customer satisfaction. P2Pseller is happy to help you get there. We offer a number of key software integrations to make sure that you’re able to have real-time updates as to the location of every single order, which can be conveniently checked through either the website or mobile app. No matter whether you’re at the office, on the bus, or sitting on the couch, you always have the option of tracking each and every parcel you send out. Register a free account with us today in order to browse all our offerings and see how we can help you scale infrastructure, sell more, and grow your business. All with zero stress and zero phone calls.