B2B or B2C: Which is best for your business?

By Oleg Mikhailenko
Published in Solutions
June 08, 2022
2 min read
B2B or B2C: Which is best for your business?

A couple of terms you might see floating around as you start your ecommerce venture are B2B/B2C. It’s often the case that you’ll read articles or marketing materials discussing B2C fulfillment, or B2B shipping, or something of the like. It’s an important distinction to make, and many businesses choose to specialize either in one or the other to maximize efficiency. But what is B2B and B2C, and do you have to choose between them? Read on to discover a primer on B2B and B2C differences, and what they mean for your company

What is B2C and B2B?

Respectively, it stands for Business-to-Consumer and Business-to-Business. Although some companies engage in both B2B and B2C meaning they have a split focus, most corporations  have a core client base, either that of other businesses or individual customers. When you’re just getting started in ecommerce B2B vs B2C operations can seem confusing and opaque. Which one do you choose? Do you really have to choose between them? Which is best in regards to your business?

To tell the truth, most ecommerce sellers, especially when first starting out, go the customer route. It’s easier to set up a storefront and market to individual consumers over social media than it is to pitch your products to other corporations who may have pre-existing contracts. That’s not to say it’s impossible to get a big contract with a corporation when you’re just starting out, of course. In fact, the fact many merchants choose to go the direct-to-consumer route means you may have success in regards to ironing out a niche. A good handle on fulfillment is necessary for any company, B2B or B2C meaning warehousing should be a top priority.

But really, what’s the difference?

B2B fulfillment occasionally means products are sent out to other warehouses or distribution centers rather than being delivered directly to the business itself. You may have to wait longer regarding decisions and purchases made under a B2B system as well, since all expenditures have to go through the company’s internal processing committee and occasionally a legal or contract team as well. The B2C pack, pick, and ship operation, on the other hand, moves about as quickly as any merchant might expect, as only the customer themselves decides when a purchase should be made. From the second the order is made to the second the package is delivered to the customer’s doorstep, there are few roadblocks or unexpected surprises that you’ll have to contend with. This is another reason why most merchants will choose to sell directly to the consumer rather than to other corporations.

Business warehousing

Whether you go for B2B vs B2C ecommerce warehousing is incredibly important to the efficiency of your operations. Most warehousing partners have the capability to accommodate both modes of operation as fundamentally fulfillment is the same. These fulfillment companies make sure you don’t have to spend valuable time picking and packing your own products from bins in your garage, which is a task which can quickly balloon to a size which takes up most of your waking day if you’re not careful. Once you grow large enough that doing your own fulfillment becomes cumbersome, it’s really best to seek out the assistance of a professional. Luckily, P2Pseller has your back. Register a free account with us today to browse our full catalog of transportation and warehousing partners without any commitment necessary on your part. We’re excited to have you on board to join the ecommerce revolution and take your company to the next level.


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Oleg Mikhailenko

Co-Founder, CEO P2Pseller

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